There’s a lot of talk about Last-mile in the Nordics right now. Here’s our take on the current discussions.

Quizrr

Admin

On a day like Black Friday, when delivery volumes surge across Sweden and drivers work under intense pressure, the complexity and importance of last-mile logistics become especially clear. What happens locally reflects a much broader global shift.

The gig economy is expanding at remarkable speed. Today, an estimated 43 million people work in gig and platform jobs across the EU — and globally the number is approaching half a billion. At the same time, one of the most significant regulatory shifts to date is on the horizon: the EU Platform Work Directive must be implemented in Sweden no later than 2 December 2026. At Quizrr, we see this as a major opportunity for the last-mile sector. With the EU Platform Work Directive approaching, companies now have a unique moment to further strengthen transparency and build consistent knowledge across their delivery and carrier networks.

By taking proactive steps today, businesses can create benefits on multiple levels: drivers gain clearer expectations and safer working conditions, carrier partners feel better supported, and companies can operate with greater stability, resilience, and customer trust.

These issues rarely stem from a lack of intent. The last-mile sector is built on speed, efficiency and tight margins, and over time companies have continuously refined routes and delivery performance. Now the next step is emerging: investing in people to build a stronger, more competitive last mile.

Digital, standardized training enables companies to move from short-term problem solving to long-term capacity building, strengthening working conditions, building resilience and supporting sustainable competitiveness across the network.

For over a decade, we at Quizrr have worked with the same challenges across complex global supply chains. Through our digital platform, we have reached more than one million workers, delivered capacity-building training programs in 50+ countries, and partner with global leaders such as Apple, New Balance and Mango. The results are clear: when companies build consistent knowledge levels and increase visibility throughout the chain, risks decline and the business grows stronger.

• With the right digital tools, companies can immediately:
• Raise knowledge levels among drivers and carrier partners
• Increase transparency across the entire value chain
• Generate data-driven insights for continuous improvement
• Prepare for the EU Platform Work Directive
• Contribute to a safer, more inclusive and more sustainable industry standard

The industry stands at a crossroads. What is needed now is the courage to build structures that last, for drivers, for companies and for the future. At the center is the individual. Without trained, confident and informed drivers, there is no functioning last mile. These are the people who navigate traffic every day, meet customers, represent brands and keep logistics running under tight time windows and shifting conditions. Equipping them with the right knowledge and the right foundations is not just a responsibility – it is a strategic investment that strengthens the entire ecosystem at its core.

If you’re ready to build safer, transparent and more competitive value chains, we’re here to help. Get in touch with us at Quizrr to explore how digital training can strengthen your last-mile operations today.